Industrial Tenant Representation · Orlando & Central Florida

Your Next Move Should Be Strategic.

Strategic industrial tenant representation for businesses navigating warehouse leases, relocations, expansions, and renewals across Central Florida.

Jose Rivera · Industrial Tenant Rep · Central Florida
  • U.S. Marine CorpsVeteran
  • Central FloridaIndustrial & logistics focus
  • 5,000–200,000 SFIndustrial deals
  • Custom-built modelsLease & site cost analysis

Trusted by occupier executives at national companies to lead renewals, relocations, and expansions — and to come back for the next one.

Planning a move

Thinking About Moving Your Warehouse or Business?

A lease is one of the biggest commitments a business makes. Getting it right starts with knowing what’s available, what it costs, and how much time you really have.

  • You’re running out of room — racking, docks, parking, or yard.
  • Your lease expires in the next 12–18 months and you haven’t compared options.
  • You need more power, clear height, or dock doors than your building has.
  • You’re consolidating locations or opening a new one in Central Florida.
  • You’re not sure whether staying or moving makes more sense financially.
Aerial view of an industrial park in Central Florida at dusk
Why work with a tenant rep

Real Estate Is a Business Decision. Treat It Like One.

Most companies treat rent as a fixed cost they just live with. The right location does more — it cuts freight miles, widens your labor pool, fits how you actually operate, and frees up capital you can put back into growth.

Location strategy first

We start with where your customers are and how your business makes money — routes, workforce, growth — then find the sites that support it.

Know what each site saves

I model every option on total cost, so you see in dollars how much one site saves over another across the life of the lease.

Capital back in the business

Lower occupancy cost, the right concessions, and the right term free up cash for people, equipment, and growth.

Your side of the table

The listing broker represents the building. I represent your business — and in many cases the landlord pays the brokerage fee.

What I compare, site by site

  • Base rent & annual escalations
  • Operating expenses — taxes, insurance, CAM
  • Concessions — free rent & improvement allowances
  • Distance to your customer base & freight miles
  • Labor access & commute
  • Build-out, power & moving costs
= The true cost of each location, side by side — and what you keep.
Compare My Options
Customer concentration analysis

Put Your Building at the Center of Your Customers

The cheapest rent isn’t always the cheapest location. Using my Tenant Orbit mapping tool, I plot where your customers, deliveries, and employees actually are, find your center of gravity, and score every site on miles and drive time — so you can see which location saves fuel, hours, and money every single day.

  1. Map your customer baseDelivery stops, key accounts, and where your team lives.
  2. Find the center of gravityThe point that minimizes total distance to the people you serve.
  3. Score each siteDaily route miles and drive time from every candidate building.
  4. Put it next to the rentSee whether a higher rent pays for itself in lower operating cost.
Customer concentration map Customer locations cluster to the southeast. Site B sits at the center of that cluster; Site A, with lower rent, sits far to the northwest. Site ALowest rent Site BCenter of gravity Customer / delivery stop
Illustrative map. Your analysis uses your real customer and delivery data.
How I help

Tenant Representation for Industrial & Flex Users

Whatever the move, the goal is the same: the right location at the right total cost.

Relocation & Site Selection

Find warehouse and industrial space that fits your operation — location, labor, access, docks, power, and clear height — on and off market.

Expansion & Growth

Plan for growth before it becomes a problem: more square footage, a second location, outside storage, or a build-to-suit.

Lease Renewals

Benchmark your renewal against current comps and real alternatives so you can stay with confidence — or move with a plan.

Site Cost Comparison

See what each option really costs over the full term — and how much one site saves over another — not just the headline rate.

How it works

A Simple, Structured Process

You keep running the business. I handle the search, the analysis, and the negotiation.

1

Intake & Timeline

A quick intake (2–4 minutes) to understand your requirements, dates, and budget.

2

Market Survey

I pull available space and recent comps that match your size, location, and building needs.

3

Tours & Comparison

We tour the shortlist and compare renew-vs-relocate scenarios side by side.

4

Negotiate & Execute

Proposals, LOI, and lease — I manage the process and keep your team aligned through signature.

Start Your Space Search
Market snapshot

Orlando Industrial Market by the Numbers

Orlando MSA · Q2 2026

Vacancy
10.2%
+60 bp year over year
Avg. asking rent
$10.29/SF
+12.2% year over year
Net absorption
+252K SF
2nd straight positive quarter
Under construction
2.9M SF
In the development pipeline

Pulled from my weekly Central Florida Industrial Intelligence brief. Want the full read on what’s moving — and what it means for your lease?

Get the Weekly Brief
Night aerial map of industrial locations across a metro area
Where I work

Industrial Space Across Orlando & Central Florida

From infill warehouses near the airport and I-4 to distribution buildings along the Turnpike and US-27, I help tenants search across the region’s industrial submarkets.

Free resource

Tenant Renewal Playbook

A straight-to-the-point guide to planning your next lease decision with time on your side.

Inside, you’ll learn:

  • The ideal renewal timeline (and when you’re already late)
  • Five common mistakes that cost tenants options and money
  • How to compare alternatives even if relocation feels unlikely
  • Terms worth negotiating beyond base rent (concessions, options, caps)

Get the Playbook

Drop your info and I’ll send it to your inbox.

Occasional no-fluff Central Florida industrial updates. Unsubscribe anytime.
FAQ

Common Questions About Leasing Warehouse Space

Why should I work with a tenant rep broker?

Because a location decision affects far more than rent — freight, labor, operations, and cash flow. A tenant rep runs the market for you, models what each site actually costs and saves, and negotiates on your behalf. The listing broker represents the building; a tenant rep represents your business. In many cases the landlord pays the brokerage fee.

How far in advance should I start looking for new warehouse space?

For most industrial and flex users, start 12–18 months before your lease expires or before you need to be operating in the new space. Larger buildings, build-outs, power upgrades, or permitting can push that timeline out, and starting early gives you more options to compare.

Should I renew my lease or relocate?

It depends on your growth plans, how well the current building fits your operation, and what the market offers. The right answer comes from comparing a renewal proposal side by side with real alternatives on total occupancy cost, moving costs, downtime, and long-term fit.

How much does warehouse space cost in Orlando?

Industrial rents in Orlando vary by size, submarket, building age, clear height, dock and power, and whether the lease is NNN or gross. Ask for current comps for your size range and target area so you’re comparing real, recent numbers rather than general averages.

What does it cost to use a tenant rep broker?

In many cases, the landlord pays the brokerage fee as part of the commission already built into the deal. I’ll cover how it works for your situation after intake.

What’s the difference between industrial and flex space?

Industrial and warehouse space is built for storage, distribution, and production, with features like dock-high doors, higher clear heights, and truck courts. Flex space mixes warehouse or light industrial area with a larger share of office and usually suits smaller users.

What if I just want to renew where I am?

That’s often the right call. Many clients stay put, with a renewal benchmarked against the market and terms that fit where the business is headed.

Example

How a Distribution Business Saves by Paying More Rent

A 50,000 SF distributor running 8 delivery trucks is choosing between two buildings. Site A has the lower rent. Site B sits at the center of its customer base. Here’s what the full picture looks like.

Site A versus Site B annual cost comparison
Site ALowest rentSite BCenter of customers
Base rent (NNN, per SF/yr)$9.00$9.75
Annual rent (50,000 SF)$450,000$487,500
Avg. daily route miles per truck160120
Annual fleet miles (8 trucks × 250 days)320,000240,000
Annual fleet cost (at $2.00/mile)$640,000$480,000
Annual rent + fleet cost$1,090,000$967,500
$122,500saved per year with Site B
$612,500over a 5-year lease

Site B costs $37,500 more in rent but saves $160,000 in fleet cost every year. That’s capital back in the business — trucks, people, inventory — instead of miles on the road.

Run This for My Business

Illustrative example, not a client result. Simplified assumptions: flat rent with no escalations, equal operating expenses at both sites, and $2.00 per truck-mile covering fuel, maintenance, and driver time. Your numbers will differ.

Put Your Real Estate to Work for Your Business

Whether you’re a year out or need space next quarter, start the intake and I’ll show you what your options cost — and what they could save.

Jose Rivera
Jose Rivera
Industrial Tenant Rep | CBRE Orlando

Marine Corps veteran. In industrial real estate since 2019. I build my own underwriting and lease-analysis models, so every recommendation comes with the numbers behind it.